Harley-Davidson® and Rider’s Edge® present About the Bikes™ Course... Harley-Davidson® Motor Company announced today that Rider’s Edge®, the Harley-Davidson® Academy of Motorcycling, is launching a new educational course, About the Bikes™ – An Intro to the Motorcycle Models. The course is currently enrolling both new and current riders at participating Harley-Davidson® dealerships.
The new, 2 1/2 hour interactive course gives students a comprehensive overview of Harley-Davidson® and Buell® motorcycle families, including their model history, features, and modification options. The course curriculum was developed by professional trainers to help students determine their best overall motorcycle fit for their riding needs and style, so they ultimately feel comfortable and confident about choosing and purchasing a motorcycle.
About the Bikes ™ begins with two hours of fluid, interactive classroom instruction on Harley-Davidson® and Buell® motorcycles and concludes with a hands-on Showroom Experience to reinforce and complement the training while facilitating the best overall motorcycle fit for each individual.
The course was crafted in response to the volume of customers expressing a strong desire to increase their motorcycle knowledge. Before taking the About the Bikes™ pilot course, 75 percent of surveyed Rider’s Edge® New Rider Course students expressed some level of uncertainty about their ability to choose the right bike and 82 percent expressed interest in a course that could teach them more about Harley-Davidson® and Buell® models. After the pilot course, 100 percent of participants had an increased level of confidence in their ability to choose the right bike. “The About the Bikes™ course gave me more confidence to choose a bike,” said one graduate. “I’m glad I waited to buy my bike,” said another. “Now I know exactly what I want.”
In addition to About the Bikes™, Rider’s Edge® also trains customers in the New Rider Course, the Skilled Rider Course and the Rider’s Edge®/MSF Guide to Group Riding. Harley-Davidson® Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson®'s Web site at www.harley-davidson.com.
Contact Steve Corbett at (301) 575-0575 or e-mail him at Steve.Corbett@OldGloryHD.com.